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Wednesday, May 22, 2013

Parfum Inconnu by Houbigant c1910

Parfum Inconnu, introduced by the prestigious French perfume house Houbigant in 1910, bears a name that immediately invites mystery and curiosity. Translated from French, Parfum Inconnu means “Unknown Perfume.” Pronounced as "par-FAHM an-koe-NEW", the name suggests something elusive, romantic, perhaps even forbidden. It evokes images of veiled elegance, whispered secrets, and the allure of something yet to be discovered. This was not a fragrance that made loud declarations—it hinted, it alluded. It was designed for the woman who wished to be remembered not for her perfume, but for the trace of an impression it left behind.

Why would Houbigant choose such a name? By 1910, the perfume house had already established itself as one of the foremost names in French perfumery. Founded in 1775 and favored by European royalty, Houbigant was no stranger to bold innovation. Naming a fragrance Parfum Inconnu was both daring and poetic. It was a reflection of a cultural moment when the role of women was beginning to shift—subtly, but unmistakably. The Belle Époque, the era spanning from the late 19th century up to the First World War, was a time of artistic flourishing, technological progress, and new forms of feminine expression. Women were still confined by societal expectations, but they were beginning to claim more autonomy—in thought, in dress, and in self-presentation.

In 1910, fashion was in transition. The heavily corseted silhouettes of the 19th century were giving way to more fluid and natural lines. Designers like Paul Poiret were liberating women from constriction, offering looser, more comfortable garments inspired by Orientalism and classical antiquity. The “Gibson Girl” aesthetic was still influential, but was gradually being replaced by a more modern, cosmopolitan ideal of womanhood. In perfumery, this shift was equally evident. Heavier, muskier Victorian fragrances were still available, but fresh floral compositions were becoming increasingly fashionable—scents that evoked youth, nature, and emotional subtlety.


Created by the legendary Paul Parquet—best known for Fougère Royale, which in 1882 had revolutionized modern perfumery—Parfum Inconnu marked a continuation of his trailblazing work. It was described as a “light, very fresh scent, reminding one of Spring flowers.” This was no accident. In the context of 1910, such a scent would have felt incredibly modern, even liberating. It aligned with contemporary trends toward olfactory transparency and floral freshness, yet it stood apart from the more opulent, densely constructed perfumes that still dominated many luxury counters. Rather than overwhelming the senses, Parfum Inconnu offered a whisper of nature—delicate, fleeting, and full of grace.

To a woman of the Belle Époque, Parfum Inconnu may have represented the quiet confidence of discovering oneself. The name suggests a kind of uncharted territory—not only in scent, but in identity. In a time when women were beginning to step into new roles in public life, to question convention, and to embrace their individuality, a fragrance named Unknown Perfume might have felt deeply personal. It left room for the imagination. It allowed the wearer to define what the scent meant, rather than having it dictated to her.

If Parfum Inconnu were to be interpreted through scent alone, one might imagine dewy petals after a morning rain, soft green buds just beginning to open, and the cool, airy brightness of a spring breeze. It would not overpower a room, but draw others closer. It would smell of potential and openness—of freshness unburdened by time.

In short, Parfum Inconnu was both a product of its era and quietly ahead of it. It reflected the cultural mood of the Belle Époque, with its appreciation for beauty, subtlety, and elegance, while also hinting at the modernist spirit just beginning to bloom. In naming it “the unknown perfume,” Houbigant gave women a new kind of olfactory story—one that allowed them to be both mysterious and memorable.

 Fragrance Composition:


So what does it smell like? Parfum Inconnu by Houbigant is classified as a floral fragrance for women. The fragrance was described as a "light, very fresh scent, reminding one of Spring flowers."
  • Top notes: Calabrian bergamot, Amalfi Lemon, Sicilian neroli, Paraguayan petitgrain. 
  • Middle notes: Alpine lily of the valley, Tuscan violet, rosa centifolia absolute, Grasse jasmine absolute, Dutch hyacinth. 
  • Base notes: Tibetan musk, Florentine orris root, Mysore sandalwood, Tyrolean oakmoss

Scent Profile:


When one encounters Parfum Inconnu by Houbigant, it unfolds like a stroll through a spring garden at daybreak—each note revealing itself delicately, like the bloom of a petal touched by early sunlight. Though created in 1910, this fragrance feels like an eternal moment suspended in time: light, dewy, and softly radiant. As you experience each note individually, you come to understand how intricately this composition was crafted—balancing rare natural materials with early synthetic enhancements, each chosen not only for beauty but for emotion.

The first impression is a crisp sparkle, a breath of sunlight caught in a breeze. Calabrian bergamot, harvested from the sun-soaked coastlines of southern Italy, is luminous and refined—offering a more nuanced citrus profile than other varieties. It brings a gentle bitterness and a soft floral undertone, never sharp, but rather like the zest of a green fruit warmed by the sun. This is swiftly followed by Amalfi lemon, whose rinds grow in terraced groves perched above the sea. It is brighter and juicier than its counterparts—almost effervescent—adding a crystalline clarity that enlivens the senses.

Then comes Sicilian neroli, distilled from the orange blossoms of bitter orange trees. This neroli is airy and slightly green, with hints of honey and orange blossom water. Its origin matters: the warm, dry climate and volcanic soil of Sicily yield a neroli oil with exceptional roundness and balance. Complementing it is Paraguayan petitgrain, steam-distilled from the leaves and twigs of the same bitter orange tree. Unlike the European versions, Paraguayan petitgrain is more herbaceous and green, slightly woody, adding a crisp backbone that tempers the sweetness and evokes crushed leaves underfoot.

Together, these top notes create an effect that is brisk yet delicate—a shimmering citrus canopy that lifts the heart and clears the mind. At this stage, one may also detect a faint whisper of hydroxycitronellal, an early synthetic that mimics lily of the valley. Though subtle, it plays a vital role: softening the citrus with a powdery floral impression and preparing the way for the heart of the fragrance.

As the top notes gently recede, the scent blossoms into its true heart: a bouquet so finely balanced that each flower seems to speak at once, yet without crowding the others. Alpine lily of the valley, a note traditionally difficult to capture, emerges here with dew-kissed grace. Since the flower yields no extractable oil, its presence is achieved through synthetic means—primarily hydroxycitronellal and lilial—which recreate its bright, green, watery character. These materials give the perfume a naturalistic freshness and suggest the coolness of a mountain glade just after thaw.

Tuscan violet adds a soft, powdery sweetness and a trace of ionones—naturally occurring aroma molecules found in violet leaves and flowers. These ionones create an airy, dreamy effect that feels like a gentle blur of petals. There is a quiet nostalgia in violet, a delicate sense of something half-remembered. This is followed by rosa centifolia absolute, the “May rose” from Grasse. Unlike the more lemony Damask rose, the Centifolia is lush and full-bodied, with a honeyed, slightly peppery undertone. It gives the fragrance a heart that is unmistakably feminine, yet never heavy.

From the same region comes Grasse jasmine absolute, a jewel of French perfumery. Harvested in the early morning when the blooms are most fragrant, this jasmine is intensely floral yet gentle, with indolic nuances carefully smoothed by the lighter elements around it. It lends richness and volume, binding the other florals together without overpowering them. Intertwined among the heart notes is Dutch hyacinth, with its waxy, almost aquatic freshness. The note is both green and sweet, slightly peppery and reminiscent of damp earth and spring bulbs emerging from frozen soil.

As Parfum Inconnu settles into the skin, it does not vanish—it lingers with an understated elegance. Tibetan musk, at the time, may have referred to a minute quantity of natural musk from the musk deer—rare, expensive, and ethically problematic by today’s standards. It was likely softened or supported by early synthetic musks such as musk ketone, which gave the fragrance a clean, sensual warmth. This musk is not animalic or heavy—it breathes quietly, like the softness of skin itself.

Florentine orris root, among the most prized materials in perfumery, provides a powdery, violet-like note that deepens and anchors the floral heart. Aged for up to five years before distillation, this orris has a buttery, soft-focus quality—cool and aristocratic, with a slight metallic edge that adds texture. Mysore sandalwood, from southern India, lends a creamy, sacred richness to the base. Unlike other varieties, Mysore sandalwood is dry yet milky, never greasy or overly sweet. It creates a warm, long-lasting foundation without ever becoming obtrusive.

Finally, Tyrolean oakmoss adds a shadowed greenness, grounding the fragrance with an earthy, forest-like character. Sourced from the alpine forests of Austria, this moss has a clarity and dryness that avoids the dank heaviness of Balkan oakmoss. It adds quiet drama—an echo of nature beneath all the blooming florals, like the forest floor beneath a canopy of trees.

In its entirety, Parfum Inconnu is not simply a blend of exquisite materials—it is a study in restraint and refinement. The early use of synthetics enhances, rather than diminishes, the beauty of its naturals, giving them air and longevity. It is a fragrance that whispers, never shouts—light and fresh as promised, yet anchored by depth and soul. It captures the essence of springtime not as a season, but as a feeling: renewal, softness, mystery. The unknown.
 

Bottles:


The presentation of Parfum Inconnu by Houbigant was as refined and enigmatic as its name. The perfume was housed in an unusual octagonal crystal flacon, a shape rarely seen in fragrance packaging of the time. The eight-sided form gave the bottle a striking architectural presence—elegant yet geometric, suggesting modern sophistication and balance. Measuring 4 inches tall and holding 2 ounces of perfume, the flacon was designed to be both sculptural and tactile, sitting comfortably in the hand while catching and refracting light from every angle.

This bottle was manufactured by the renowned Cristalleries de Baccarat, one of the most prestigious French crystal houses. Marked as design no. 8, it reflects Baccarat’s early 20th-century artistry and technical precision. The crystal was clear, weighty, and perfectly cut, allowing the pale golden liquid within to glow softly, adding to the sense of mystery suggested by the perfume’s name. The crowning detail was a gilded crystal stopper, faceted to match the angular lines of the bottle and delicately gilded to catch the light with a subtle shimmer. The stopper itself became a decorative element—an object of luxury that elevated the bottle from vessel to objet d'art.

To complete the experience, the flacon was nestled within a moire silk-covered box. Moire silk, known for its rippled, water-like effect, added texture and a sense of quiet opulence to the packaging. The interior may have been softly padded or lined with satin to cradle the bottle securely, ensuring it would be presented as a cherished keepsake. Together, the bottle and its case were designed not only to house a perfume but to create a visual and tactile impression of refinement and mystery—an invitation to discover the “unknown perfume” hidden within.


The perfume retailed for $12.50 in 1911.


 








Product Line:


The Parfum Inconnu line by Houbigant was thoughtfully developed into a full range of fragrant products, each designed to complement the signature floral scent while offering women a variety of ways to incorporate the fragrance into their daily toilette. From pure parfum to delicate powders and hair preparations, the collection represented the elegant ritual of scent layering that was so central to early 20th-century grooming.

At the heart of the line was the Extract (Parfum), available in several sizes, each marked with a distinct catalog number. The miniature purse bottle, catalog number 4691, contained a small quantity of pure extrait, ideal for travel or discreet touch-ups. Its compact form made it a cherished item in a lady’s evening bag. The next size up, 3691, held 1/2 ounce of parfum and stood 1 3/8 inches tall, offering a delicate yet substantial presence. This was followed by 2691, a 1 oz flacon standing 2.75 inches tall, which likely balanced elegance with practicality, suitable for vanity display or gifting. The standard 2 oz bottle, catalog number 691, was the size most often associated with the luxurious Baccarat crystal presentation, though its exact height is not listed here. For those who desired an even more generous supply, 693 offered 4 oz of parfum, a truly lavish quantity for the time, housed in a larger, likely more ornate bottle.

For a lighter expression of the scent, Toilet Water (Eau de Toilette) was available in two sizes. Catalog number 2696 offered 4 oz and stood 5.5 inches tall, while 696 contained 8 oz, likely packaged in a taller, more streamlined flacon. These versions delivered a more diffuse interpretation of Parfum Inconnu, perfect for daytime wear or for those who preferred a fresher, more fleeting application.

Complementing the liquid perfumes were scented powders, a staple of refined grooming in the early 20th century. 703, the Talcum Powder (140 grams), would have been housed in a decorative shaker, ideal for dusting the skin after bathing. 705, the Dusting Powder, came in a small size, perhaps as part of a gift set or for travel. The Face Powder, catalog number 676, extended the fragrance into the realm of cosmetics, offering both scent and complexion enhancement. 448, the Sachet Powder, came in a 1.5 oz bottle standing 2.5 inches tall, likely meant for perfuming lingerie drawers or glove boxes, releasing its scent gradually into garments and accessories.

For hair care, Parfum Inconnu was offered in Brilliantine—a then-popular product used to add shine and fragrance to the hair. The liquid version, catalog number 612, stood 3.75 inches tall, while the concrete version, catalog number 614, stood 2.25 inches tall and was a thicker, ointment-like preparation that could be applied more precisely. Both forms allowed the scent to subtly linger in the hair, contributing to the wearer’s overall aura.

Together, these products formed a complete olfactory wardrobe, allowing women of the Belle Époque and early 20th century to experience Parfum Inconnu in layers—from skin to hair to garments. Each item was a reflection of Houbigant’s dedication to luxury, refinement, and the art of perfumery as a daily ritual of elegance.

  • 4691 - Extract (Parfum) Flacon miniature (purse bottle)
  • 3691 - Extract (Parfum) 1/2 oz stands 1 3/8" tall
  • 2691 - Extract (Parfum) 1 oz stands 2.75" tall
  • 691 - Extract (Parfum) 2 oz stands " tall
  • 693 - Extract (Parfum) 4 oz
  • 2696 - Toilet Water - 4 oz stands 5.5"tall
  • 696 - Toilet Water - 8 oz
  • 703 - Talcum Powder (140gr)
  • 705 - Dusting Powder - small size
  • 676 - Face Powder
  • 448 - Sachet Powder 1.5 oz bottle stands 2.5" tall
  • 612 - Brilliantine (Liquid) stands 3.75" tall
  • 614 - Brilliantine (concrete) stands 2.25" tall

Fate of the Fragrance:

Parfum Inconnu by Houbigant was eventually discontinued, though the exact date of its withdrawal from the market remains unknown. However, archival evidence confirms that it was still being sold as late as 1934, indicating that the fragrance maintained a respectable lifespan well into the interwar period. Its continued availability during that time suggests that it retained a devoted following and a measure of commercial success, even as perfumery styles began to shift toward bolder, more abstract compositions. The survival of Parfum Inconnu into the 1930s speaks to its enduring appeal—a delicate, springlike floral that remained relevant despite evolving trends. Its quiet disappearance from the market likely came in the years that followed, as the house of Houbigant focused on newer creations to meet the changing tastes of a modernizing world.

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