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Sunday, May 26, 2013

Parfum d' Argeville by Houbigant c1913

Parfum d’Argeville by Houbigant was launched in 1913, a pivotal year that marked the final flourish of the Belle Époque, a period known for its cultural grandeur, refinement, and optimism before the world was plunged into the First World War. The name Parfum d’Argeville—pronounced as "par-FOOM dar-zhuh-VEEL"—is French, and translates simply as “Perfume of Argeville.” It’s believed Houbigant may have been paying tribute to Dhumez & Cie, a prominent supplier of perfume raw materials located in the South of France, specifically near Argeville-en-Provence. This region was known for its abundant flower cultivation—roses, jasmine, orange blossom—and for producing high-quality natural extracts essential to French perfumery. By naming the perfume Parfum d’Argeville, Houbigant may have been honoring both a place of origin and a valued partnership in sourcing the very soul of the fragrance: its natural materials.

The name itself evokes a sense of refined pastoral luxury—sun-drenched hillsides blanketed with blooming flowers, quiet Provençal villages where the air is heavy with the scent of jasmine at dusk. It suggests a perfume born not in a laboratory, but in nature—distilled from blossoms plucked at dawn and transformed with care into a delicate elixir. The word Argeville may even carry faint echoes of argent (silver), enhancing its poetic effect: cool, luminous, and precious. The emotional resonance is one of nostalgia, elegance, and nature refined by art, a perfect match for the tastes of the time.

When Parfum d’Argeville was introduced, the world of perfumery was already in a period of transformation. The Belle Époque brought enormous growth to the industry, as synthetic aroma chemicals were being integrated into complex compositions, allowing perfumers like Paul Parquet to expand their creative reach. Parquet, celebrated for his groundbreaking Fougère Royale (1882), had a gift for blending natural materials with synthetics in ways that felt fresh, balanced, and luxurious. Parfum d’Argeville was no exception—it was a composite floral fragrance, meaning it combined multiple flower essences into a seamless bouquet. But what set it apart was the contrast of woody and amber undertones. These warm, sensual notes added depth and elegance, a sophistication that moved beyond the light, ephemeral florals common in earlier decades.


In this context, Parfum d’Argeville was both in step with the trends of its era and ahead of them. Composite florals were becoming popular, as were perfumes that offered a more sensual, long-lasting base—qualities that would dominate perfumery through the 1920s. Yet the concept of anchoring a romantic floral with rich woods and amber suggested a forward-thinking, modern femininity. Women of the time, particularly those attuned to the new fashions—looser silhouettes, Art Nouveau accessories, and a growing embrace of individuality—would likely have seen Parfum d’Argeville as a symbol of taste and subtle sophistication. It was a scent that mirrored their evolving identity: still romantic, but more grounded, complex, and poised for change.

To interpret Parfum d’Argeville in scent is to imagine a garden in full bloom—rose, jasmine, and orange blossom—softened with the powdery elegance of orris and then gently warmed by sandalwood and amber. The composition would feel intimate, softly radiant, like golden light falling on antique lace. It was not merely a perfume, but a portrait of beauty distilled from a world just on the verge of transformation.



Fragrance Composition:



So what does it smell like? Parfum d' Argeville by Houbigant is a composite floral fragrance for women with woody and amber undertones.
  • Top notes: Calabrian bergamot, Amalfi lemon, Paraguayan petitgrain, Sicilian neroli, Riviera mimosa, Hungarian clary sage, Roman chamomile, French marigold, Provencal lavender, Bourbon geranium
  • Middle notes: Tuscan violet, Florentine orris, ionone, Grasse rose, French carnation, eugenol, Moroccan orange blossom, Grasse jasmine, Grasse tuberose, Dutch hyacinth, Grasse heliotrope
  • Base notes: Siam benzoin, Mexican vanilla, Venezuelan tonka bean, coumarin, Spanish labdanum, Abyssinian civet, Tibetan musk, Arabian opoponax, ambergris, Mysore sandalwood, Virginian cedar, Penang patchouli, Java vetiver
 

Scent Profile:


Opening a flacon of Parfum d’Argeville by Houbigant is like stepping into an olfactory fresco painted in sunlight and shadow—a masterful layering of vibrant florals and rare resins anchored in a world of warmth and texture. The top notes are a dazzling medley of citrus and green botanicals, each carefully chosen not only for their scent but for the distinct terroir from which they hail.

First comes the vivid brightness of Calabrian bergamot, plucked from orchards perched along the Ionian coast, where warm days and cool sea breezes produce fruit bursting with nuanced bitterness and radiant zest. This bergamot is smoother, fruitier, and more floral than other types, unfolding like sunlight on the skin. Amalfi lemon follows, crisp and mouthwatering, with a sharp juiciness that tingles the senses—its origin along Italy’s famed cliffs infuses the oil with extraordinary freshness and light. Paraguayan petitgrain, distilled from the leaves and twigs of the bitter orange tree, adds a verdant, slightly woody bitterness that balances the citrus sparkle with a green counterpoint. Then comes Sicilian neroli, distilled from orange blossoms bathed in the Mediterranean sun. Unlike its counterparts from Tunisia or Morocco, Sicilian neroli has an effervescent floral clarity, airy and slightly honeyed.

In contrast to the citrus brightness, aromatic herbs and florals quickly ground the top accord. Riviera mimosa blooms soft and golden, its powdery, almond-like delicacy lending a nostalgic warmth. The Hungarian clary sage is musky and slightly leathery, with a herbal coolness that adds lift and complexity. Roman chamomile offers apple-like sweetness edged with green bitterness, while French marigold—or tagetes—brings a tart, almost green tomato-leaf sharpness that makes the opening deeply textured. Provencal lavender anchors it all with its herbaceous calm, a shade more floral and rounded than its cousins from other regions, thanks to the limestone-rich soil of southern France. And finally, Bourbon geranium, from Réunion Island, contributes a rosy, minty freshness—less sweet than rose but deeply aromatic and green, adding body to the bouquet.

The heart of Parfum d’Argeville is a richly woven floral tapestry, dominated by rare and precious absolutes sourced from across Europe and North Africa. Tuscan violet, delicate and powdery, blends seamlessly with Florentine orris—one of perfumery’s most prized materials, aged and ground from iris roots into buttery-soft orris butter. It imparts a plush, suede-like softness that lends depth to the entire composition. Synthetic ionones, derived from violets, amplify this impression with a violet-candy freshness that enhances the natural material’s fleeting aroma, giving the floral accord a crystalline purity.

Grasse rose, with its velvety fullness, offers a spicy, honeyed warmth, richer and more complex than roses from Turkey or Bulgaria. This is paired with French carnation, spicy and clove-like, sharpened by the addition of eugenol, an aromatic molecule also found in clove oil. Eugenol deepens the carnation’s naturally peppery edge and adds a warm, vintage floral spiciness that lingers in the air. Moroccan orange blossom delivers creamy white floral warmth with a faint animalic undertone, intensified by Grasse jasmine, rich and narcotic, and Grasse tuberose, lush and buttery with a faint green bite. Dutch hyacinth adds a cool, dewy sharpness—almost metallic in its intensity—while Grasse heliotrope closes the floral arc with a soft, powdery almond sweetness, like skin warmed by sun.

The base of the perfume settles into a sumptuous, long-lasting drydown rich with resins, woods, musks, and balsams. Siam benzoin provides a vanilla-balsamic smoothness, sweet yet incense-like. This segues into the warmth of Mexican vanilla, creamy and dark, with a velvety depth unmatched by synthetic vanillin. Venezuelan tonka bean, with its coumarin content, lends a soft, toasted almond facet—dry, sweet, and hay-like—which is then heightened by the inclusion of pure coumarin, one of the earliest synthetics used in perfumery. It creates a bridge between the floral heart and the ambery warmth, smoothing transitions and amplifying sillage.

Spanish labdanum, sticky and animalic, offers a leathery, sun-baked character, while Abyssinian civet and Tibetan musk introduce a sensual, faintly dirty warmth—the kind of natural animalics that give vintage perfumes their signature depth and longevity. These materials are now often replaced by synthetics, but their inclusion here adds historical authenticity and a raw sensuality. Arabian opoponax, or sweet myrrh, brings a rounder, honeyed incense note—less sharp than frankincense and deeply soothing.

Finally, the woods emerge: Mysore sandalwood, the most coveted variety, creamy, milky, and softly spicy, lends lasting warmth and a skin-like smoothness. Its richness is grounded by Virginian cedar, dry and pencil-sharp, adding structure, while Penang patchouli, from Malaysia, is earthy and camphoraceous, its dark richness softened by the smoothness of Java vetiver, smoky and slightly bitter, providing a final flourish of cool contrast.

Parfum d’Argeville is not simply a perfume—it is a story told in scent. Each ingredient, whether natural or synthetic, is chosen for its role in building a multilayered composition that speaks of sunlit hills, blooming gardens, and refined salons. It is both rooted in the soil of France and elevated by the innovations of modern perfumery—a fragrance that marries the beauty of nature with the precision of chemistry, embodying elegance, memory, and timeless sophistication.



Bottles:


The presentation of Parfum d’Argeville by Houbigant was as refined and thoughtfully composed as the fragrance itself. The perfume was housed in a striking crystal flacon manufactured by Baccarat, France’s most prestigious glassmaker, whose artistry had long been associated with luxury, tradition, and refinement. The bottle was designed in a 12-sided apothecary style, echoing the silhouette of traditional pharmacy jars—an intentional nod to the medicinal origins of perfumery. This architectural form, angular yet elegant, lent the bottle an old-world gravitas, while also serving as a tactile reminder of the craft and heritage behind fine fragrance.

What elevated the flacon beyond the functional was its intricate decoration: a gilded pastoral scene delicately etched in gold onto one face of the crystal. This decorative detail—described in 1919 by Theatre Magazine as "an adorable little etching in gold"—depicted a graceful courtly or pastoral tableau, inspired by 18th-century French Rococo art, evoking imagery of lovers in garden settings or noble figures strolling through manicured landscapes. The fine detailing and shimmering gold suggested a world of elegance and leisure, aligning perfectly with the genteel femininity and cultivated taste associated with the perfume. The bottle holds two ounces of parfum and was contained inside of a satin lined presentation box.

By 1920, Parfum d’Argeville sold for $15 in perfume extract form, a significant sum at the time, reinforcing its position as a luxury item meant for women of discerning taste. The bottle, with its handcrafted artistry and use of Baccarat crystal, made it not just a vessel for perfume, but a keepsake—something one displayed on a vanity with pride. A 1931 article in Advertising & Selling lamented the bottle’s eventual disappearance, noting that “the traditional prescription bottle, last relic of the old-fashioned pharmacy, may soon disappear,” referring to the shift in perfumery packaging trends toward more modern, mass-producible designs.

Indeed, by 1935, the elaborate apothecary-style bottles were discontinued in favor of simpler, more cost-effective flacons, reflecting both economic pressures and changing design sensibilities during the Depression era. Yet for a time, Parfum d’Argeville stood as a quintessential example of early 20th-century luxury perfumery—where scent, story, and presentation were crafted with equal care, and where a perfume bottle was not just packaging, but part of the romance.














Fate of the Fragrance:



Launched in 1913, Parfum d’Argeville by Houbigant was more than a fragrance—it was a tribute to the source of its soul: the abundant flower fields of southern France, where many of its exquisite raw materials were cultivated and harvested. At a time when the finest perfumers sought to honor the origins of their ingredients, Houbigant chose to spotlight these origins in the very name of the perfume. Argeville—believed to reference a region or poetic invention evocative of Provence’s floral heartlands—symbolized the close relationship between nature, craftsmanship, and luxury. The fragrance served as an olfactory homage to the jasmine, rose, lavender, tuberose, and orange blossoms grown in the sunlit fields of Grasse and surrounding areas, distilled and blended into a masterful composite floral composition.

While exact discontinuation records are elusive, it is known that Parfum d’Argeville remained available at least into the mid-1930s, after which it quietly vanished from Houbigant’s catalog. Its elegant crystal flacon by Baccarat, adorned with a gilded pastoral scene and fashioned in a twelve-sided apothecary silhouette, was discontinued around 1935 in favor of more simplified and economical bottle designs, likely signaling the end of the perfume’s production era. Though the precise year of discontinuation remains unknown, Parfum d’Argeville stands as a lasting symbol of Belle Époque elegance—an era when perfume was not just worn, but lived, celebrated, and cherished as part of a refined, cultured life.

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