Le Temps des Lilas by Houbigant c1921

Le Temps des Lilas by Houbigant, launched in 1921, emerged as a poetic tribute to spring and a celebration of nature’s return. The name is French—pronounced "luh tahn day lee-lah"—and translates to “The Time of the Lilacs.” Just saying it evokes the first warm days of April and May, when lilacs bloom in fragrant abundance. It conjures an image of sunlight filtering through soft, green leaves, of gardens stirred to life after a long winter, of youthful romances, poetry, and gentle walks under flowering boughs. The name is evocative, filled with nostalgia and renewal—perfectly suited to a postwar generation eager to reclaim beauty and joy.

The year 1921 was a pivotal moment in both perfumery and society. The world was just emerging from the devastation of World War I. In France, the 1920s—Les Années Folles, or “the crazy years”—saw a cultural flowering across fashion, art, and fragrance. Women were enjoying greater freedom; skirts were shorter, hair was bobbed, and perfumes became bolder or more modernized versions of familiar themes. Amid the rising tide of aldehydic compositions and rich orientals, Houbigant’s Le Temps des Lilas offered something else: a return to innocence and nature, interpreted through the advanced techniques of modern perfumery.

Lilac as a fragrance note was nothing new—it had been a favorite throughout the 19th century and into the early 20th. But unlike rose or jasmine, lilac cannot be extracted naturally; its scent fades quickly when harvested. This meant perfumers had to rely on their artistry, using a blend of synthetics and natural materials to recreate its elusive floralcy. The earliest lilac accords used jasmine, tuberose, ylang ylang, neroli, heliotrope, and rose to approximate its creamy-powdery sweetness. But by the early 20th century, synthetic molecules such as terpineol, linalool, hydroxycitronellal, anisic aldehyde, and heliotropin had become crucial tools. These not only enhanced realism but also allowed a perfumer to tailor the lilac impression—making it fresher, greener, more powdery, or more romantic, depending on the house style.

Apercu by Houbigant (2000)

Aperçu by Houbigant has a story as layered and complex as the fragrance itself. Though it was originally conceptualized in 1984, the name was unavailable for trademark at the time. Instead, Houbigant moved forward with Lutèce—a name that sparked a legal challenge from a high-end Manhattan restaurant bearing the same title. After a dispute that garnered attention, Houbigant ultimately won the right to use "Lutèce" for their fragrance line. Yet the name Aperçu remained tucked away, waiting for its time. That opportunity finally came in 2000, when the name was cleared and Aperçu was officially launched—not as a new creation, but as a revival of a formula that had reportedly been preserved in Houbigant’s archives for 75 years, dating it back to the golden age of perfumery. The fragrance was distributed by Claire Fragrance Incorporated of Sayreville, NJ.

Why the name Aperçu? The word is French—pronounced ah-pehr-SOO—and translates to "a glimpse," "an insight," or "a fleeting impression." It’s an evocative term that conjures mystery, nuance, and sophistication. In scent, “Aperçu” suggests a fragrance that is not blunt or bold in its delivery, but one that reveals itself subtly, unfolding gradually on the skin and in the air. It promises something intimate—like catching a fleeting look across a crowded room or a memory stirring just beneath the surface.

The turn of the millennium, when Aperçu was released, marked a curious moment in perfumery. The late 1990s and early 2000s were saturated with minimalist, often sheer compositions and fruity-floral fragrances marketed toward a younger demographic. In contrast, Aperçu's reintroduction as a chypre was a return to the structure and elegance of a bygone era—a counterpoint to the prevailing trend. With its rich, earthy oakmoss, velvety sandalwood, bright neroli and lemon, spiced clove and cinnamon bark oil, lush ylang ylang, and the tangy-sweet nuance of black currant, it reintroduced complexity and depth to the fragrance landscape.